Kumar Jha, Abinash, Mohan Mishra, Jitendra, AND Chandran, R C Anu. " Indigenous Tourism in India: Evaluating the Strengths of Mithila Painting Art and Heritage and Suggesting Integrated Marketing Development Approach for Sustainable Promoti" Atna - Journal of Tourism Studies [Online], Volume 12 Number 2 (16 July 2017)