Application of Data Envelope Analysis (Dea) Effectiveness Models: Example Application for International Hotels in Taiwan and Issues in Using Particular Models
The paper introduces a Taiwan situation and reviews recent data envelope analysis (DEA) efficiency measurement literature as part of considering efficiency measurement for tourism operations. This research focuses on showing that using fuzzy multiple objective linear functional programming (FMOLFP) to calculate an efficiency ratio can be more appropriate, reliable and practical than using either of two other DEA models. The research examines formulations of DEA efficiency including how three DEA efficiency measurement methods work and why alternative methods have evolved. Advantages of using the FMOLFP method are considered. Efficiency results are presented for Taiwan to illustrate what results one gets using DEA methods.