Crisis Management in the Tourism Industry-The Role of Social Media Platforms

  • Jose K Antony Christ University
  • Joel M Jacob CHRIST(Deemed to be University), Bengaluru, India
Keywords: Social Media, Crisis Management, Digital Resource for Risk Minimisation

Abstract

The tourism industry is highly susceptible to various forms of risks operating in the industry that occur and go unattended over a period of time. Social media could be effectively used to address the risks. Studies, however, on social media and its role in crisis management are few in spite of a consistent e mphasis on the importance of social media in the tourism industry, specifically, its role in crisis management. This paper provides a review of the current state of affairs and provides a framework to involve social media research in crisis management in tourism.

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Published
2019-01-01