Motivation for Adventure Tourism through Off-Roading – A Study in the Hill Areas of Kerala, India

Authors

  • Tony Joy School of Business Studies and Social Sciences, CHRIST (Deemed to be University), Bangalore, India.
  • Jose K Antony School of Commerce, Rajagiri College of Social Sciences (Autonomous) Cochin, India.

DOI:

https://doi.org/10.12727/ajts.22.4

Keywords:

Tourism Motivation, Off-Roading, Adventure Tourism, Responsible Tourism

Abstract

Increase in the number of participants who are interested in Off-Roading Trips has contributed to the growth of the local tourism economy of the hill areas of Kerala, but it was found that Off-Roading without any control, would create serious repercussions to the natural environment in the areas. The study focused on the popularity and the significance of Off-Roading Trips in the Hill Areas of Kottayam, Idukki, Pathanamthitta and Wayanad and suggests strategies to be adopted so as to improve sustainable Off-Roading practices in the regions.

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Published

2021-01-17

How to Cite

Joy, T., & Antony, J. K. (2021). Motivation for Adventure Tourism through Off-Roading – A Study in the Hill Areas of Kerala, India. Atna Journal of Tourism Studies, 14(2), 51-70. https://doi.org/10.12727/ajts.22.4