The Attitude of Consumers towards Organised Food Retailing: An Application of Attitude-towards-Object Model

Authors

  • Abhinav Kumar Shandilya Asst. professor, Birla Institute of Technology, Mesra, Ranchi, India.
  • Praveen Srivastava Asst. professor, Birla Institute of Technology, Mesra, Ranchi, India.

DOI:

https://doi.org/10.12727/ajts.6.7

Keywords:

Attitude of Consumers, Organised Food Retailing, Object Model, Retail Sector

Abstract

Organised retail sector is booming in metros, cities and now even in small towns; and organised food retailing is one of the fastest growing sector among them.  The different types of food retail formats have its own characteristics, focus and target market.  The customer or consumer has their own criteria to select a particular food retail format.  The selection is based on the attitude of the customer or consumer towards the attribute of the retail format. There are many model to find the attitude of customer or consumer towards any product, service and brands.  This study is an attempt to find out the customer's or consumer's attitude towards three major food retailing formats i.e Big Bazaar, a hypermarket; Reliance Fresh, a convenience store and Suvidha, a supermarket.

Author Biographies

Abhinav Kumar Shandilya, Asst. professor, Birla Institute of Technology, Mesra, Ranchi, India.

Asst. professor, Birla Institute of Technology, Mesra, Ranchi, India.

Praveen Srivastava, Asst. professor, Birla Institute of Technology, Mesra, Ranchi, India.

Asst. professor, Birla Institute of Technology, Mesra, Ranchi, India.

References

Bajaj, C., Tuli, R., & Srivastava, N. (2005). Retail management, India: Oxford University Press.

Berman, B., & Evans, J. R. (2002). Retail management: A strategic Approach. India: Pearson Education Asia.

Cox, R., & Brittain, P. (2004). Retailing - An introduction. India: Pearson Education Ltd.

Hawkins, D.I., Best, R.J., & Coney, K.A. (2002). Consumer behaviour: Building marketing strategy. India: Tata McGraw-Hill Publishing Company Limited.

Lamba, A. J. (2003). The art fo retailing. India: Tata McGraw-Hill Publishing Company Limited.

Levy, M., & Weitz., B. A. (2002). Retailing management. India: Tata McGraw-Hill Publishing Company Limited.

Raju, M.S., Xardel, D., & Agrawal, M.l. (2004). Consumer behavior-Concepts, application and cases, India: Vikash Publishing House.

Schiffman, L.G., & Kanauk, L, L, (1995). Consumer behavior. India: Prentice-Hall of India Private Limited.

Downloads

Published

2021-08-21

How to Cite

Kumar Shandilya, A., & Srivastava, P. (2021). The Attitude of Consumers towards Organised Food Retailing: An Application of Attitude-towards-Object Model. Atna Journal of Tourism Studies, 6(1), 105-118. https://doi.org/10.12727/ajts.6.7