Call for Papers: Business Research in VUCA World (Volatility, Uncertainty, Complexity and Ambiguity)


Volume 20, No.1 (2021) ; January-March 2021

Theme: Business Research in VUCA World (Volatility, Uncertainty, Complexity and Ambiguity)


Four cornerstones are known as Volatility, Uncertainty, Complexity and Ambiguity (VUCA) that influence the modern business environment (Welbourn, 2015). Business research based on VUCA acronym has become trendy in some management circles and on the other hand; it has become a strategic tool to analyse the issues in business to propose better strategies for its smooth functioning. Though business across the globe has developed in leaps and bounds there are still disruptions, which lead to a business failure affecting the stakeholders. It has to be understood that both new entrants and incumbents face a variety of threats due to Volatility, Uncertainty, Complexity and Ambiguity (VUCA). Business managers and policy makers live in a world where they have to think or sink. They face unexpected issues from political, social, economic, technological and environmental forces. Businesses have to take efforts to focus on efficiency-based strategies, which will help in controlling the rampant negative implications on the business functions. The antidote for any affected business due to the VUCA impact has to be explored and solutions have to be driven to reshape the business to the normal phase.  Research models can embrace the business units to combat the VUCA complexities. In this regard, we expect an eclectic mix of various research thoughts, which can be aligned to empirical and conceptual models. The scholarly articles can belong to the sub-themes listed below:

  • Financial Excellence in a VUCA setting
  • Agile Marketing in a VUCA environment
  • Strategic HRM in a VUCA paradigm
  • Community Development in a VUCA architype
  • The global dimension of Growth & Sustainability in a VUCA paradigm
  • The magnitude of change in leadership style in a VUCA era
  • Application of Business Analytics in VUCA world

Submission deadline: 20 December 2020


For any inquiry, please contact:

Dr Anand Shankar Raja, Assistant Professor, Dept. of Commerce at or

Journal Link: (submit articles only through this link)