KUMAR, J Suresh. The Psychology of Colour Influences Consumers’ Buying Behaviour – A Diagnostic Study. Ushus - Journal of Business Management, [S.l.], v. 16, n. 4, p. 1-13, oct. 2017. ISSN 0975-3311. Available at: <http://journals.christuniversity.in/index.php/ushus/article/view/1761>. Date accessed: 20 apr. 2019. doi: https://doi.org/10.12725/ujbm.41.1.