Tweeners - the Nexgen Shoppers

Authors

  • Neena Prasad

DOI:

https://doi.org/10.12725/ujbm.12.4

Abstract

India is a booming Economy. Indian Economic, Political & Socio­Cultural Topography is evolving at very fast rate. It is a huge market where people have a great choice. Life in India's metros, cities, towns - big & small & even villages is undergoing a sea-change, what with high end shopping Malls and Supermarkets playing a musical chair with the highly enterprising & Omnipresent Kirana stores, Multiplexes driving the theatres to oblivion & an emerging new class of consumers

Downloads

Published

2021-08-30

How to Cite

Prasad, N. (2021). Tweeners - the Nexgen Shoppers. Ushus Journal of Business Management, 7(1), 53-67. https://doi.org/10.12725/ujbm.12.4