Editorial

Abstract

Research is the lifeblood of Survival, Sustainability and Success. Over the years research has gained prominence, be it creating a new body of knowledge or analysing socio-economic problems, it has become indispensable. Never before has the environment been so conducive to conduct research. On one side, UGC guidelines make it mandatory for teachers in Higher Education to pursue quality research and on the other side, research funding and support is available in plenty to scholars from various institutions. We are delighted to see some innovative and socially relevant articles embodying the unique thought process and uncanny research capabilities of the researchers. We believe that the readers would certainly notice that the journal carries a variety of genres from the domain of Commerce and Management. The contribution of these researchers to the economy is inestimably precious.