Mediating Roles of Customer Experience on E-Loyalty

Authors

  • Uppala Amulya Overlook Medical Center: Summit, USA

DOI:

https://doi.org/10.12725/ujbm.49.4

Keywords:

Customer Experience, E-Loyal, Customer Gratification, Customer allegiance

Abstract

The purpose of this paper is to investigate the measure of customer allegiance towards e-commerce websites. This paper also examines the satisfaction level of the customers and e-trust towards e-commerce websites through a mediating role of customer experience. A conceptual model with a theoretical basis in the e-loyalty is developed to illuminate the antecedents of customer experience. In this article, an epigrammatic approach is adopted to explore the accuracies of the observations by empirical evidence. The results are expected to reveal the substantiality of customer experience and customer gratification towards e-loyalty.

References

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Published

2019-10-01

How to Cite

Amulya, U. (2019). Mediating Roles of Customer Experience on E-Loyalty. Ushus Journal of Business Management, 18(4), 41-54. https://doi.org/10.12725/ujbm.49.4