A Study on Factors Influencing Investment Decisions of Retail Investors in VUCA World

Authors

  • Gowtham Ramkumar SRM Institute of Science and Technology, Chennai
  • S Chitra SRM Institute of Science and Technology, Chennai, India

DOI:

https://doi.org/10.12725/ujbm.54.4

Keywords:

VUCA environment, Individual Investor, Investment Decision

Abstract

In this paper, we seek to identify the factors influencing the investment decision of individual investors. Further, in the existing pandemic situation, which will cover the scope of the VUCA environment, it is important to understand the factors influencing investor’s investment decision. For this purpose, we used exploratory factor analysis to group the factors affecting an investor’s investment decision. Based on the findings, we identified four factors influencing investment preferences and the reliability of these factors are supported by strong statistical measures

Author Biographies

Gowtham Ramkumar, SRM Institute of Science and Technology, Chennai

Research Scholar, Department of Commerce, Faculty of Science and Humanities, SRM Institute of Science and Technology, Kattankulathur, Chennai, India

S Chitra, SRM Institute of Science and Technology, Chennai, India

Associate Professor and Head, Department of Commerce, Faculty of Science and Humanities, SRM Institute of Science and Technology, Kattankulathur, Chennai, India

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Webpage

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Published

2021-01-01

How to Cite

Ramkumar, G., & Chitra, S. (2021). A Study on Factors Influencing Investment Decisions of Retail Investors in VUCA World. Ushus Journal of Business Management, 20(1), 69-87. https://doi.org/10.12725/ujbm.54.4