TRIVEDI, J. P. Effectiveness of In–app Advertising on Gen Y’s Attitude and Purchase Intentions. Ushus Journal of Business Management, [S. l.], v. 14, n. 1, p. 77-92, 2015. DOI: 10.12725/ujbm.30.4. Disponível em: http://journals.christuniversity.in/index.php/ushus/article/view/1615. Acesso em: 22 sep. 2020.