KIRAN, P.; THOMAS, T.; JOHNY, J.; JOSE, D. Understanding the Influence of Utilitarian and Hedonic Factors on Buying Behaviour of Gen Y while Purchasing Smartphones. Ushus Journal of Business Management, [S. l.], v. 18, n. 4, p. 55-69, 2019. DOI: 10.12725/ujbm.49.5. Disponível em: http://journals.christuniversity.in/index.php/ushus/article/view/2201. Acesso em: 22 sep. 2020.