Agarwal, N. , Chamoli, A. , Tariyal, A. and Gupta, S.K. 2025. Green Trust and Environmental Concern’s Influence on Gen Z’s Organic Food Consumption: : Exploring Consumption Value Dynamics. Atna Journal of Tourism Studies. 20, 1 (Feb. 2025). DOI:https://doi.org/10.12727/ajts.33.13.