S, R.; S, D. Beyond Check-In: Effectiveness Of CRM Practices In Kerala’s Star Hotel Industry. Atna Journal of Tourism Studies, [S. l.], v. 20, n. 1, 2025. DOI: 10.12727/ajts.33.11. Disponível em: https://journals.christuniversity.in/index.php/atna/article/view/5926. Acesso em: 23 feb. 2025.