Kumar Jha, A., Mohan Mishra, J. and Chandran, R. C. A. (2017) “Indigenous Tourism in India: Evaluating the Strengths of Mithila Painting Art and Heritage and Suggesting Integrated Marketing Development Approach for Sustainable Promoti”, Atna Journal of Tourism Studies, 12(2), pp. 1-34. doi: 10.12727/ajts.18.1.