Atna Journal of Tourism Studies

Editorial

Joby Thomas — 2024-07-16

Nurturing Innovation: The Impact of Entrepreneurship Education on Entrepreneurial Intention

Shahzada Shahid Gulzar — 2024-07-10

Encouraging tourism and hospitality Students' entrepreneurial intention can assist them in turning their entrepreneurship knowledge into entrepreneurial activity, which will create more employment and have a positive economic impact. It is thus crucial to look at measures to strengthen the entrepreneurial mindset of tourism students, if we are to ensure the existing and future development of the tourism industry, as they are most likely going to be associated with the tourism industry in near future. Hence, the study is aimed to analyze the effect of Entrepreneurship Education, in addition to the TPB factors viz. Personal attitude, Subjective Norms and Perceived Behavioral Control, on the entrepreneurial intentions of tourism students. The population for the study comprised the students undergoing tourism studies in various educational institutes of J&k. The findings suggest that apart from the TPB factors, entrepreneurship education also plays a crucial role in shaping the entrepreneurial intention of tourism students.

Entrepreneurial Initiatives of Women Self-Help Groups to Facilitate Sustainable Tourism: A Case Study with Reference to Kudumbashree- Kerala

Issac P Elias Pazhoor — 2024-07-10

Abstract:

Sustainable Ecotourism and cultural tourism have been emerged as an integral part of the tourism industry, that enhances economic development, and cross-cultural understanding between people and countries, and protection of environment. Kudumbashree, an all-women Community based Organization in Kerala has introduced several programs to integrate cultural heritage of the State with Tourism sector, which in turn provides livelihood to thousands of women and to empower the local communities. This paper is an enquiry into the role of Kudumbashree in the promotion of Eco- tourism and cultural tourism in Kerala State, and its implications.

Fostering Employee Loyalty in Tourism Sector: The Synergistic Impact of Psychological Safety, Inclusive Leadership, Ethical Climate, and Reward Recognition

Taruna — 2024-07-10

This study aimed to identify the key factors that differentiate employees who display unwavering loyalty from those who do not. Using linear discriminant analysis approach, we investigated several important factors, including psychological safety, inclusive leadership, ethical climate, and reward and recognition, to determine their respective influences on employee loyalty. The findings yielded valuable insights into employee loyalty determinants. Psychological safety emerged as the most influential factor among those examined. Workplace culture fostering psychological safety was positively linked to employee loyalty. Ethical climate and recognition & reward systems also played substantial roles in distinguishing loyal from less loyal employees. Moreover, organizations prioritizing ethical behaviour and effective recognition and reward mechanisms were more likely to cultivate employee loyalty. Inclusive leadership, though valuable, was a less discriminant factor in this study.

Factors Influencing Employees’ Organizational Citizenship Behaviors for the Environment in Indian Hotel Industry

Mercy Tom — 2024-07-10

As hotel sector is accountable for negative environmental impact and there is a rise in Indian hotels adopting the mission of environmental sustainability, it is the need of the hour to study in depth about the voluntary discretionary behaviors of employees namely Organization citizenship behaviours for the environment (OCBEs) which play a vital role in the successful implementation of hotels’ environmental efforts. In order to explore the determinants of employees’ OCBEs, survey is conducted among 522 employees belonging to eight premium hotels with strong environmental policy. The result validates the positive relationship between Green organizational climate (GOC) and employees’ OCBEs.

It also reveals that green organizational climate is positively related to employees’ environmental commitment. The findings of the study confirm that employees’ environmental commitment and perceived behavioral control are positively related to OCBEs.This study proves the mediating role of employee’s environmental commitment in the relationship between green organizational climate and their OCBEs. It also validates the moderating role of employees’ perceived behavioral control. This study elucidates the determinants of employees’ OCBEs and provide managerial implications for the hotel management which guide them in their journey of responsible luxury.

Enhancing Service Innovation Performance of Hotels: The Role of Organizational Learning Culture and Dynamic Capabilities

Bhawana Pande — 2024-07-10

Organizations are beleaguered by stiff competition, a dynamic market environment, and rapid technological changes that threaten the survival of businesses rambling to gain a competitive advantage. Past studies bring forth the role of innovation in services, crucial in driving tremendous growth in terms of economic activity. But, what contributes to innovation in services remains a sparsely researched area. The present study proposes a research model to examine the impact of organizational learning culture on service innovation performance in hotels with dynamic capabilities as a mediating variable. Structural Equation Modeling (SEM) is used for assessing the relationship between variables and validates the research model. The unit of analysis comprised individual employees working in four-star and five-star rated hotels located in the tourist-bound cities of Lucknow, Agra, and Varanasi in Uttar Pradesh (India). Empirical evidences support the positive role of dynamic capabilities in the relationship between organizational learning culture and service innovation performance thereby asserting the importance of developing distinctive capabilities for enhancing service innovation performance in hotels.

Tourism that is Accessible: Bibliometric Analysis Using the Scopus Database

Anjali Gulati — 2024-07-10

Accessible tourism has received much attention in recent years, both in terms of research and news attention. An accessible environment raises the quality of tourism offerings and the level of the neighbourhood. This paper intends to analyse the development of accessible tourism as a subject of study and gets close to possible trends. In order to accomplish this goal, bibliometric analysis was used to assess and analyse publications from the Scopus database between 2000 and 2021. Through the Scopus database, there are 254 articles on accessible travel used. The Visualisation of Similarities (VOS) viewer software was used to process the data and provide the most cited articles, the number of publications each year, the co-occurrence of author keywords in papers, the coupling of bibliographies, and historical and prospective trends. The analysis enables us to assess the potential and industry growth of accessible tourism continuously.

Research Publications on Tourism Education: A Bibliometric Analysis of Dimensions (2010 – 2022)

Dinesh Kumar Jayswal — 2024-07-10

The purpose of this paper is to examine the trends in published research articles on tourism education from 2010 to 2022. A total of 1210 articles indexed in Dimensions AI database were analyzed for the number of authors, journals, citations, collaborating institutions and source countries. The research publications in scholarly articles on tourism education shows a gradual increase with higher growth observed in the years 2017, 2020, and 2021. Prominent authors include Deale, Cynthia S., and Ateljevic, Irena, and, prominent institutions include Hong Kong Polytechnic University, China and the United States appeared to be the most productive country in terms of articles and citations. “Learning”, “Curriculum”, “Career”, “Internship program” and “Competencies & skills” were the most research topics. The paper offers valuable insights for researchers, identifying productive authors, institutions, and popular keywords used in tourism education.

Carrying Capacity Assessment in Complex Systems: A Comprehensive Revisit with Enhanced Elements

Sindhu Joseph — 2024-07-10

The rapid growth of tourism necessitates sustainable resource management and effective strategies to ensure sustainable development and minimize detrimental impacts on destinations. By synthesizing existing research, this article contributes to a holistic understanding of Tourism Carrying Capacity (TCC) and its various components, aiding policymakers, planners, and stakeholders in making informed decisions for sustainable development. This research reviews CC assessment methods and formulas, focusing on Physical Carrying Capacity (PCC), Effective Carrying Capacity (ECC), and Real Carrying Capacity (RCC). Moreover, this study delves into the evolving notion of limiting factors, examining how factors such as infrastructure, resource availability, socio-cultural aspects, and environmental resilience interact to determine carrying capacity thresholds in various research realms. By synthesizing existing methodologies and formulas, this research bridges the gap between theoretical frameworks and practical implementation, fostering sustainable tourism practices that preserve natural and cultural assets while fostering economic growth. This work further advances the existing formula of TCC calculation in complex systems by providing a fresh set of correction factors (Cf) and Management capacities (Mc) and provides all possible values for calculating space for the displacement(V/A) of tourists in different types of destinations.

Exploring the Shifting Landscape: Analyzing How Social Media Modifies Consumers' Travel and Tourism Purchase Intentions

Safdar Khan — 2024-07-10

Social media, a global online platform, significantly impacts travel and tourism decisions by influencing perceptions, disseminating information, and fostering cultural exchange through text, images, and videos. This study examines the profound changes in how Social Media influences consumers' purchasing intentions in the Travel and Tourism Industry. To understand this, we've incorporated Davis's Technology Acceptance Model (TAM) from 1989, while adding two variables: Trust and Electronic Word-of-Mouth (E-WOM). Data was collected from Indian customers via a questionnaire survey and analyzed with PLS 4.0 software. The results demonstrate that the integration of TAM with trust and E-WOM provides a robust framework for explaining how Social Media's changing impact affects consumers' intentions to purchase in the Travel and Tourism Industry. This paper offers an overview of research on purchase intention within travel and tourism through social media, highlighting key findings that suggest promising areas for future exploration. It emphasizes the need for further investigation in the field, advancing the understanding of the factors influencing an in-depth analysis of how Social Media is transforming consumers' purchase intentions in the Travel and Tourism Industry.

Factors Influencing the Development of Ecotourism in and Around Kanha National Park, India

Prashant Kumar Yadav — 2024-07-10

The Kanha National Park has high potential of Ecotourism Development. The Present Study was Carried out to explain the Factors Influencing Ecotourism Development in and Around Kanha National Park, India. Data were collected using an offline survey of each household and Business Enterprise located near Kanha National Park and 365 Responses were considered to meet the selection criteria. Structured Equation Model (SEM) and Path Analysis were used to test the Proposed Research Model. The Results of the Structured Equation Model Show that Infrastructure Facilities, Managerial Factors and Potential Attractions along with Socioeconomic Factors were Positively associated with the Ecotourism Development in and Around Kanha National Park and the model has better predictive Power for the Development of Ecotourism in the Area. The Study Proposed a model from the factors that influence Ecotourism development in the area. The model has its Empirical Value. Sustainable development of ecotourism in Kanha National Park requires a balanced approach that considers ecological conservation, Local Community Participation and responsible tourism practices.

What Insights Does Service Quality Gap Analysis Offer for the Wellness Tourism Sector in Kerala?

Anju K P — 2024-07-10

The quality of services in tourism is one of the aspects of the industry that has drawn more academic attention. The empirical study on the service quality and satisfaction of the wellness tourism sector is underexplored. The present study empirically examined the expectations and perceptions of service quality in wellness centres, assessed the level of satisfaction of tourists, and identified the factors influencing service quality and satisfaction. The study has been conducted among selected Ayurvedic resorts in Kerala. The data were collected by distributing questionnaires to tourists who had used wellness treatments. The research outcome shows a discrepancy between wellness tourists' expectations and perceptions of service quality. There is a negative gap in the service quality of wellness centres; the perception level of wellness centres is lower than expected. Recommendations to reduce the gap and sustainable business practices have been discussed. Being synonymous with Ayurveda, Kerala serves as a crucial focal point in the tourism industry, and the wellness tourism sector plays a pivotal role in enhancing the state's tourism landscape. Bridging the negative gap in this aspect can significantly boost guest flow and contribute to the overall growth of Kerala's tourism industry. By recognizing the determinants of service quality and implementing sustainable business practices, these resorts can provide tourists with authentic and enriching wellness experiences while conserving the region's cultural and ecological heritage.

Keywords: Wellness tourism, Ayurveda, Expectation, Perception, Service Quality, Satisfaction, Kerala. Sustainable Development.