THEKEDAM, J. S. New Generation Banks’ Promotion Strategies for Banking Services. Ushus Journal of Business Management, [S. l.], v. 9, n. 2, p. 59-72, 2010. DOI: 10.12725/ujbm.17.5. Disponível em: https://journals.christuniversity.in/index.php/ushus/article/view/1385. Acesso em: 11 apr. 2025.