SATHYANARAYANA, B. K.; KISHOR, N. Measuring ‘Brand Love’ : Understanding the Attitude of Millennials towards Select Brands. Ushus Journal of Business Management, [S. l.], v. 13, n. 1, p. 1-18, 2014. Disponível em: https://journals.christuniversity.in/index.php/ushus/article/view/1420. Acesso em: 22 nov. 2024.