M UMA MAHESWARI; JOSE, B. Influence of Digital Marketing Communication: Gen Zers Behavioural Perspective. Ushus Journal of Business Management, [S. l.], v. 23, n. 2, p. 25-38, 2024. DOI: 10.12725/ujbm.67.3. Disponível em: https://journals.christuniversity.in/index.php/ushus/article/view/5794. Acesso em: 8 jul. 2024.