S., A. S.; CHITRA, K. Online Purchase in social media: An investigation on the factors encouraging consumers in Chennai. Ushus Journal of Business Management, [S. l.], v. 25, n. 1, p. 49 - 57, 2026. DOI: 10.12725/ujbm.74.4. Disponível em: https://journals.christuniversity.in/index.php/ushus/article/view/7690. Acesso em: 25 may. 2026.