MALIK, G.; GUPTHA, A. Measuring ‘Brand Love’ : Understanding the Attitude of Millennials towards Select Brands. Ushus Journal of Business Management, [S. l.], v. 12, n. 4, p. 1-30, 2021. DOI: 10.12725/ujbm.25.1. Disponível em: https://journals.christuniversity.in/index.php/ushus/article/view/1247. Acesso em: 28 apr. 2024.