SIRAJ, S. Family Decision-Making in the Indian Hinterland: Lessons for the Marketers. Ushus Journal of Business Management, [S. l.], v. 12, n. 4, p. 31-50, 2021. DOI: 10.12725/ujbm.25.2. Disponível em: https://journals.christuniversity.in/index.php/ushus/article/view/1248. Acesso em: 3 may. 2024.