KUMAR, B.; GOGOI, M. Fast Moving Consumer Goods Industry in Rural Market of India: A Case of Mutual Reinvigoration. Ushus Journal of Business Management, [S. l.], v. 12, n. 4, p. 51-65, 2021. DOI: 10.12725/ujbm.25.3. Disponível em: https://journals.christuniversity.in/index.php/ushus/article/view/1249. Acesso em: 1 may. 2024.