JHA, S. Think Beyond 4 Ps. Ushus Journal of Business Management, [S. l.], v. 9, n. 1, p. 26-36, 2010. DOI: 10.12725/ujbm.16.3. Disponível em: https://journals.christuniversity.in/index.php/ushus/article/view/1324. Acesso em: 8 may. 2024.