CHAKRABORTY, I. Patanjali: The Story of a Yoga Brand. Ushus Journal of Business Management, [S. l.], v. 15, n. 4, p. 55-67, 2021. DOI: 10.12725/ujbm.37.4. Disponível em: https://journals.christuniversity.in/index.php/ushus/article/view/1639. Acesso em: 1 may. 2024.