FERNANDES, S. F.; GUPTA, P.; VIDYASAGAR, A. Cadbury India – Sweet Turning Sour. Ushus Journal of Business Management, [S. l.], v. 15, n. 4, p. 37-54, 2021. DOI: 10.12725/ujbm.37.3. Disponível em: https://journals.christuniversity.in/index.php/ushus/article/view/1641. Acesso em: 3 may. 2024.