SELVAKUMAR, J. J. Dimensions of Integrated Marketing Communication (IMC) and Their Impact in Creating Brand Equity in the Quick Service Restaurant (QSR) Industry in Coimbatore City. Ushus Journal of Business Management, [S. l.], v. 13, n. 4, p. 49-62, 2014. DOI: 10.12725/ujbm.29.3. Disponível em: https://journals.christuniversity.in/index.php/ushus/article/view/1749. Acesso em: 22 may. 2024.