HARISH, R. Association between Brand Architecture and Brand Concept-An Exploration Based on Primary Survey. Ushus Journal of Business Management, [S. l.], v. 13, n. 4, p. 63-82, 2014. DOI: 10.12725/ujbm.29.4. Disponível em: https://journals.christuniversity.in/index.php/ushus/article/view/1750. Acesso em: 2 may. 2024.