KUMAR, J. S. The Psychology of Colour Influences Consumers’ Buying Behaviour – A Diagnostic Study. Ushus Journal of Business Management, [S. l.], v. 16, n. 4, p. 1-13, 2017. DOI: 10.12725/ujbm.41.1. Disponível em: https://journals.christuniversity.in/index.php/ushus/article/view/1761. Acesso em: 14 apr. 2024.