M C, S.; THAJ, H.; BHIDE, K.; KHADIR, F. Impact of Colours of FMCG Packaging on Consumer buying Behavior. Ushus Journal of Business Management, [S. l.], v. 19, n. 2, p. 31-48, 2020. DOI: 10.12725/ujbm.51.3. Disponível em: https://journals.christuniversity.in/index.php/ushus/article/view/2649. Acesso em: 15 may. 2024.