DAS, M.; BARKATHUNISSA. Influence of Customised Advertisements of High-End Smartphones in OTT Platforms on the Consumer Buying Intentions of Millennial & Generation Z. Ushus Journal of Business Management, [S. l.], v. 20, n. 4, p. 63-95, 2021. DOI: 10.12725/ujbm.57.5. Disponível em: https://journals.christuniversity.in/index.php/ushus/article/view/3333. Acesso em: 18 may. 2024.