SALDANHA, A. Influence of Celebrity Endorsements on the Purchase of Ice Cream during Covid Pandemic. Ushus Journal of Business Management, [S. l.], v. 21, n. 1, p. 01 - 16, 2022. DOI: 10.12725/ujbm.58.1. Disponível em: https://journals.christuniversity.in/index.php/ushus/article/view/3334. Acesso em: 24 apr. 2024.