Sathyanarayana, B. K. and Kishor, N. (2014) “Measuring ‘Brand Love’ : Understanding the Attitude of Millennials towards Select Brands”, Ushus Journal of Business Management, 13(1), pp. 1-18. Available at: https://journals.christuniversity.in/index.php/ushus/article/view/1420 (Accessed: 22November2024).