Rashid, Abdul, and Varsha Rokade. “Retailer’s Service Quality & CSR As Antecedents of Retailer Personality & Customer Reactions: A Review”. Ushus Journal of Business Management 21, no. 3 (July 1, 2022): 61 - 77. Accessed November 23, 2024. https://journals.christuniversity.in/index.php/ushus/article/view/3814.