Shankar Raja M, Anand, and M Amaravathi. “‘The Social Media Blue Bird Creating an Online Sensation’: A Sentimental Analysis With Reference to Coke-Studio Hashtags”. Ushus Journal of Business Management 18, no. 1 (August 30, 2021): 15-33. Accessed October 12, 2024. https://journals.christuniversity.in/index.php/ushus/article/view/2109.