Kiran, Prabha, Terry Thomas, Jerin Johny, and Deepak Jose. “Understanding the Influence of Utilitarian and Hedonic Factors on Buying Behaviour of Gen Y While Purchasing Smartphones”. Ushus Journal of Business Management 18, no. 4 (August 30, 2021): 55-69. Accessed April 20, 2024. https://journals.christuniversity.in/index.php/ushus/article/view/2201.