M C, Saraniya, Husna Thaj, Kaushik Bhide, and Fezeena Khadir. “Impact of Colours of FMCG Packaging on Consumer Buying Behavior”. Ushus Journal of Business Management 19, no. 2 (April 1, 2020): 31-48. Accessed October 12, 2024. https://journals.christuniversity.in/index.php/ushus/article/view/2649.