Ushus Journal of Business Management https://journals.christuniversity.in/index.php/ushus <p>Ushus, Journal of Business Management, seeks to facilitate an indepth reflection an analysis of issues problems and concerns in the disciplines under Business Management, in order to assist and further the directions and transformations human society needs to evolve into. It targets higher educational institutions, research centres, organizations, policy makers and any individual interested in and commited to human welfare.</p> <p>The journal does not charge any article processing or article submission charges from the authors.</p> en-US kumar.chandar@christuniversity.in (Dr Kumar Chandar S) journals@christuniversity.in (Centre for Publications, CHRIST (Deemed to be University) Bangalore) Tue, 15 Oct 2024 09:57:48 +0000 OJS 3.2.1.1 http://blogs.law.harvard.edu/tech/rss 60 Editorial https://journals.christuniversity.in/index.php/ushus/article/view/6337 Kumar Chandar S, Rishikesh K B, Gowtham R Copyright (c) 2024 Kumar Chandar S, Rishikesh K B, Gowtham R https://creativecommons.org/licenses/by-nc-nd/4.0 https://journals.christuniversity.in/index.php/ushus/article/view/6337 Tue, 15 Oct 2024 00:00:00 +0000 A Blockchain Framework for Securing Ambient Health Care Systems https://journals.christuniversity.in/index.php/ushus/article/view/5915 <p class="Abstract">In the world of wearable technology, smart homes and cities, innovation continues to thrive. Computing is pervasive, and ambient computing is ubiquitous integration of computer into the background of everyday environments and situations. With contact-free sensors and wearables that require interaction, ambient computing is increasingly finding use in the healthcare industry. This ubiquitous nature of ambient computing raises concerns on privacy, confidentiality, data protection, informed consent and fairness. The continuous collection of massive health care data not only unobtrusively monitors the health condition of the patient and trajectory for high quality care but also has a detrimental effect in terms of privacy, bias and fairness. This paper discusses the main ethical issues in ambient health care systems and explores the blockchain based solutions for ambient health care systems emphasizing on patient dignity and autonomy. Furthermore, a secure EHR access using RBAC and Cryptographic techniques for the responsible development and use of ambient health care systems is proposed in this research work.</p> Anita Jasmine R, M Ramla, M Ramesh Copyright (c) 2024 Anita Jasmine R https://creativecommons.org/licenses/by-nc-nd/4.0 https://journals.christuniversity.in/index.php/ushus/article/view/5915 Tue, 15 Oct 2024 00:00:00 +0000 Leave No One Behind: AI-Powered Inclusive Development for Viksit Bharat 2047 https://journals.christuniversity.in/index.php/ushus/article/view/6055 <p class="Abstract">Vikasit Bharat 2047 envisions a socially and economically developed India. However, achieving this goal requires addressing the challenges faced by underprivileged sections too. This paper explores the potential of Artificial Intelligence (AI) as a transformative tool for inclusive development and examines how AI can empower marginalised communities in areas like education, healthcare, livelihood opportunities etc, particularly in rural areas. The article acknowledges the importance of responsible AI development, ensuring inclusivity and mitigating potential biases, particularly in the Indian heterogeneous society. By harnessing the power of AI responsibly, it is possible to build a more equitable and prosperous India, leaving no one behind on the path to Vikasit Bharat 2047.</p> Anilkumar U P Copyright (c) 2024 Anilkumar U P https://creativecommons.org/licenses/by-nc-nd/4.0 https://journals.christuniversity.in/index.php/ushus/article/view/6055 Tue, 15 Oct 2024 00:00:00 +0000 Case Study: Challenges in the Uptake of Data Technologies in Large Public Sector Water Infrastructure Entities https://journals.christuniversity.in/index.php/ushus/article/view/5904 Sreedath Ikarath Copyright (c) 2024 Sreedath Ikarath https://creativecommons.org/licenses/by-nc-nd/4.0 https://journals.christuniversity.in/index.php/ushus/article/view/5904 Tue, 15 Oct 2024 00:00:00 +0000 Unveiling the Future: A Deep Dive into 3D Holographic Displays https://journals.christuniversity.in/index.php/ushus/article/view/5924 <p>Visual technology is on the cusp of a paradigm shift with the emergence of 3D holographic displays. This paper delves into the fascinating world of holography, exploring its core principles, cutting-edge generation methods, and Nexteam's pioneering efforts in this domain. We analysed the immense potential of holographic displays in advertising, education, and various other sectors, paving the way for a future brimming with immersive and interactive experiences. Recent advancements in holographic technology have shown promising results in creating more realistic and engaging visual content. The applications in education have been particularly noteworthy, with holographic displays providing interactive learning experiences that enhance student engagement and understanding. Companies leverage holography to create captivating and memorable advertisements that stand out in a crowded market. Nexteam has been at the forefront of these innovations, developing state-of-the-art holographic displays that push the boundaries of what is possible in visual technology. As we continue to explore the capabilities of 3D holographic displays, the potential for transforming various industries becomes increasingly apparent.</p> Sreenath Moorchilot Copyright (c) 2024 Sreenath Moorchilot https://creativecommons.org/licenses/by-nc-nd/4.0 https://journals.christuniversity.in/index.php/ushus/article/view/5924 Tue, 15 Oct 2024 00:00:00 +0000