Declining Bargain Power: Streaming, Production, and Entertainment Labour


  • Shantharaju S. Department of Media Studies, CHRIST (Deemed to be University), Bangalore, India



Streaming, Netflix, Entertainment, Labour, Challenges, Union


The fluidity of time and space, diverse collection, and personalized recommendations of streaming (OTT players) would mean a lot to a viewer looking for instant entertainment. On the other hand, such transitions from traditional viewing platforms pose a diverse challenge to everyone involved in entertainment productions. The remote select button is replaced with a scrolling option, but the difference is in the platform's 'thinking' or analytical algorithm, which was not part of traditional TV or Cinema hall. This global shift might be beneficial to a few and yet, lowers the number of personnel involved in productions. This is a conceptual paper looking into the interaction between streaming and the entertainment industry labour.


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