Marketing Strategies for Health Care Sector - Emerging Scenario

Abstract

Health has been on the NationalAgenda in most countries. Liberalization has also focused on better health care. National health care has not brought desired results as seen in developed countries where better care is available. This service sector often rests on the quality, satisfaction being reached in accordance with service expectations. Research on providing better service should be oriented at understanding demographic life style of the consumers. Health care industry is moving from a sellers market to buyers market.