Announcements

  • Upcoming Issue Theme [October – December 2023]: Blockchain in Business Applications

    2023-02-27

    Ushus Journal of Business Management

    (ISSN: 0975-3311 | https://doi:10.12725)

    CHRIST (Deemed to be University)

     

    Upcoming Issue Theme [October – December 2023]: Blockchain in Business Applications

     

    Blockchain technology should be considered the most disruptive technology invention of the fourth industrial revolution. The emergence and popularity of blockchain techniques have significantly changed the operation and management of digital systems globally. As a result, new applications of blockchain technology exhibit a variety of complex problems which generate new demands and challenges on the research community. This Upcoming Issue will bring together the policies and practices to address Blockchain applications in business and society, technologies, and theories in blockchain research.

     

    Read more about Upcoming Issue Theme [October – December 2023]: Blockchain in Business Applications

  • Upcoming Issue Theme [July – September 2023]: Digitalization Impacting Marketing Strategies and Practices

    2023-02-27

    Ushus Journal of Business Management

    (ISSN: 0975-3311 | https://doi:10.12725)

    CHRIST (Deemed to be University)

     

    Upcoming Issue Theme [July – September 2023]: Digitalization Impacting Marketing Strategies and Practices

     

     

    Technologies have evolved drastically and continuously resulting in transformation of marketing activities performed by business organizations across industries. The advent of new technologies, such as Robotics, Virtual Reality, Augmented Reality, Blockchain, Internet of Things, Artificial Intelligence, and smart devices and advanced Apps, have created new marketing paradigms and opened new avenues for innovations in marketing practices (Yadav & Pavlou, 2014).

     

    Digitalization has transformed the way organizations do promotion of their products and services. New technologies have totally revolutionized their communication of information, and managing their resources. As for consumers, technology has pointedly revolutionized their consumption preferences and patterns, empowering them participate in product acquisition process (Cheah et al. 2022; Lim et al. 2022). These transformations have grown into vitals marketing catalysts, disseminating new marketing movements and archetypes in digital marketing and marketing analytics (Cham et al., 2022).

     

    In recent years, the progression of digital marketing through social media has extended outside its original goal as a medium for social-networking. Over a period of time, it has evolved into a instrument that allows organizations to connect with their consumers practically instantaneously (Cham et al. 2021; Iankova et al. 2019). Digital marketing has empowered consumers to collaborate with organizations becoming co-creators in the business courses including product development, value creation, and designing promotion campaigns, product positioning, strategy designing (Li et al. 2021; Olson et al. 2021). Digital marketing has increased the potentials of marketers and given them the benefit of better ROIs.

     

    Read more about Upcoming Issue Theme [July – September 2023]: Digitalization Impacting Marketing Strategies and Practices

  • Forthcoming issues of the Ushus Journal of Business Management

    2020-09-11

    Volume 20 No.3 (2021); July-September 2021

    Theme: Behavioural Finance & Forensic Accounting

     

    Volume 20 No. 4 (2021); October-December 2021

    Theme: Role of HR in Times of Crisis

     

    Volume 21 No. 1 (2022); January-March 2022

    Theme: Digital Transformation & Nudge Theory

     

    Volume 21 No.2 (2022); April-June 2022

    Theme: Cryptocurrency, Fintech & Blockchain

     

    Volume 21 No.3 (2022); July- September 2022

    Theme: Contemporary Strategies and Practices in the Digitized and Intelligent World of Modern Marketing 5.0

     

    Volume 21 No.4 (2022); October-December 2022

    Theme: Leveraging Artificial Intelligence and Human Intelligence for Human Resource Management

    Read more about Forthcoming issues of the Ushus Journal of Business Management