Perception Vs Satisfaction-A Study on Organised Food Retail Stores in Telangana

Abstract

Consumers are often considered as a major source of marketing. Any food retail store in India has to attract the shopper who visits the stores and wants to be their permanent customer. Telangana is a newly formed state of India with Hyderabad, a metro city with an IT hub, as its capital. Hyderabad, as a metropolis, is home to a variety of people each of whom maintains distinct food habits of their own. The present study focuses on how different food retail stores in Hyderabad MetroCity are facing and fulfilling the shopper perception as far as possible. To achieve the perception level, GAP analysis technique has been applied.