Impact of Advertising on Branding in Small Towns and Villages of India

Authors

  • Chandan Maheshkar Devi Ahilya University, Indore, MP, India
  • Vinod Sharma Christ Institute of Management, Delhi-NCR, India
  • Manohar Kapse CHRIST (Deemed to be University)
  • Akhilesh Tiwari Christ Institute of Management, Delhi-NCR, India

DOI:

https://doi.org/10.12725/ujbm.45.2

Keywords:

Advertising, Branding Relationship, Personal Care Products

Abstract

The consumer base for the Indian rural and semi-urban markets has been largely ignored by advertising practices. Specifically, the personal care products and their advertising practises are influenced by personality and individual perceptions. This paper reports the observations of the study conducted to identify the impact of advertising practices on branding of personal care products. It was found that advertising, suitability of content and advertisement media have no significant impact on the branding of personal care products in small towns and villages of India.

 

 

 

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Published

2018-10-01

How to Cite

Maheshkar, C., Sharma, V., Kapse, M., & Tiwari, A. (2018). Impact of Advertising on Branding in Small Towns and Villages of India. Ushus Journal of Business Management, 17(4), 15-40. https://doi.org/10.12725/ujbm.45.2