Globalization and Contemporary Tamil Cinema: The Face of Change
Keywords:
Globalization, Polity and Public Sphere, CinemaAbstract
The study focuses on how culture and social aspects are modified because of the effect of liberalization and globalization. It would focus on the prime factor of globalization - how it has produced a different Tamil cinema culture, of both conceptualizing the text as well as interpretation of the text. While commenting on contemporary Tamil cinema, the author puts forward the hypothesis that, present day Tamil cinema has a deep attraction to popular culture along with an amateur way of film making. These films and their film makers have diverted the global attention to Tamil cinema, along with providing their ardent audience a wide range of different films which they are ready to see and accept. Tamil cinema of today has more or less taken the „middle path‟, where commercially viable films are made with a sense of identity with original stories set within the culture.
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