"Coverage of Northeast India in the Indian Mainstream Media "

Abstract

The research is on Coverage of Northeast India in the Indian Mainstream Media: A Study of the Perception of Northeast Indians Living in Bangalore. Northeast 'refers to the eastern most region of India consisting of Arunachal Pradesh, Assam, Manipur, Meghalaya, Mizoram, Nagaland, Tripura and Sikkim. By media the focus here is not just on the printed press but also on news channels. Mainstream media refers to national newspapers and news channels in either Hindi or English language that circulates or is available for viewing across the country. This study used a quantitative method and data was collected with the help of the research tool, questionnaire. The study was conducted in Bangalore in the year 2009 - 2010. Since this is a public perception of Northeast people residing in Bangalore on the coverage of Northeast India, it is subjective with respect to people's opinion.
The motivation to conduct this research came from a viewable communication gap about the Northeast public in the mainstream or the national media. Irrespective of the varied socio-politico-economic dynamics of all northeastern states, this is one of the common problems faced by each of the northeastern states. The hypothesis for this paper was media is not successful in giving the right picture of Northeast India to the rest of the country thereby making people from the Northeast unsatisfied with the amount of media coverage or the kind of media coverage they receive.