The Role of Crisis Management for the Sustainability in the Global Scenario – A Case Study

Abstract

Crisis management is the process which involves the way
an organization deals with a major problem that is a
threat to the organization, its stakeholders or the people
in general. Crisis management helps in transforming the
old system which cannot be maintained any longer into a
new one. It focuses on the need for change in terms of
enhancing quality. Every organization requires a
department that operates and deals with the crisis
management in the organization. Effective crisis
management alone is the solution for the unforeseen
problems that an organization faces from time to time.
Therefore, every organization should give importance to
the crisis management.
The present paper explores crisis management, its
definition, importance, and the challenges faced. It
presents the way crisis management is handled by some
of the reputed companies in the world. It deals with the
case studies of popular companies such as Cadbury and
Toyota, the problems faced by these companies during
the period of crises and the ways in which they dealt with
the problems and enhanced the quality of functioning of
their organizations thereby protecting the image of their
companies. The study presents the actual crises faced by
the companies, the measures taken to address the issues
and the key findings