Problem Solving of Digital Marketing with Design Thinkind Model


  • Vishal Mahajan Srinivas University, Mangalore & Sardar Beant Singh University, Gurdaspur.
  • Aithal P S Srinivas University, Mangalore.
  • Shailly Mahajan Shanti Devi Arya Mahila College, Punjab.


Digital Marketing, Design Thinking Model, People Problem, Modelling and Sustainable Framework


Design Thinking is the most common way of taking care of issue with significant reasons. For taking care of the genuine issue first, the cause is essential. With the assistance of design thinking, problematic issue can be settle by addressing the main cause. Ordinarily five stages have been utilized to tackle the issue in design thinking for example Empathy, Ideate, model and test. Yet, in this paper we use configuration design thinking model for tracking down the problem of digital marketing. Fostering a design thinking model for taking care of a supportable computerized promoting issue. It very well may be utilized by the organizations likewise for tackling their fundamentals digital marketing problems. Configuration of design thinking model gives the sensible answers for the digital marketing problems and furthermore centers around development which can be applied while finding the underlying driver of the issue and recognized the right arrangements with models that can be involved by the clients for their critical thinking and give the various perspectives for seeing the issue. Another idea of digital marketing problem design thinking model has been created in this composition which will additionally help the community for critical thinking process.


Author Biographies

Vishal Mahajan, Srinivas University, Mangalore & Sardar Beant Singh University, Gurdaspur.

Post-Doctrol Fellow, Srinivas University, Mangalore, Karnataka, India


Sardar Beant Singh University, Gurdaspur, Punjab, India.

Aithal P S, Srinivas University, Mangalore.

Professor, College of Management & Commerce, Srinivas University, Mangalore, Karnataka, India.

Shailly Mahajan, Shanti Devi Arya Mahila College, Punjab.

Assistant Professor, Shanti Devi Arya Mahila College, Dinanagar, Punjab, India.


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How to Cite

Mahajan, V., P S, A., & Mahajan, S. (2022). Problem Solving of Digital Marketing with Design Thinkind Model. Ushus Journal of Business Management, 21(3). Retrieved from