Editorial

Sustainable Fashion in India: An Overview

Authors

  • Sunanda Vincent Jaiwant CHRIST (Deemed to be University), Bengaluru.

DOI:

https://doi.org/10.12725/ujbm.60.0

Keywords:

Editorial, Fashion, Sustainability, Recycle, Resale, Reuse, Clothing, Vegan

Abstract

Lately, a greater number of industries are moving towards sustainability, sustainable products and process. Sustainable fashion is a term that is quite a in vogue lately. Study reveals that the fashion industry is the second largest industry polluting the environment. It is now driving several eco-conscious brands and individuals to opt-out of fast fashion and adopt more planet-friendly strategies. Sustainable fashion is catching up like fire in India. Sustainable, eco-conscious brands from across the country are organizing online as well as offline sales of their goods. India has witnessed many homegrown fashion and accessory brands that are moving towards sustainable clothing and fashion. The fashion industry has joined the bandwagon in the last few years to remain in the good books of their customers and to resonate with the sustainability revolution.

Author Biography

Sunanda Vincent Jaiwant, CHRIST (Deemed to be University), Bengaluru.

School of Business and Management, CHRIST (Deemed to be University), Bengaluru, Karnataka, India.

References

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Published

2022-07-01

How to Cite

Vincent Jaiwant, S. (2022). Editorial: Sustainable Fashion in India: An Overview. Ushus Journal of Business Management, 21(3), v - xvi. https://doi.org/10.12725/ujbm.60.0

Issue

Vol. 21 No. 3 (2022): Ushus Journal of Business Management

Section

Editorial

License

Copyright (c) 2022 Sunanda Vincent Jaiwant

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.