Changing Access Patterns of Tech Savvy Citizens

Authors

  • Angel Christy Praveena Associate Professor, Department of Commerce, Lady Doak College, Madurai, India;
  • S Santhosh Kumari MPhil scholar, Department of Commerce, Lady Doak College, Madurai, India;

DOI:

https://doi.org/10.12725/ujbm.34.4

Keywords:

Digitalization, buying behavior, conventional shopping, tech savvy consumers

Abstract

This paper attempts to reveal the impact of modern digital business models on the changing buyer behavior of the tech savvy consumers. An empirical research was undertaken with a sample size of 100 and the responses are analyzed to give an overview on the major factors that influence buyers to shift from traditional or conventional shopping. The study reveals that more and more people prefer online shopping over conventional shopping. Present investigation reveals that consumers have an overall positive image towards digitalization while making a purchase.

Author Biographies

Angel Christy Praveena, Associate Professor, Department of Commerce, Lady Doak College, Madurai, India;

Associate Professor,  Department of Commerce, Lady Doak College, Madurai, India;

S Santhosh Kumari, MPhil scholar, Department of Commerce, Lady Doak College, Madurai, India;

MPhil scholar,  Department of Commerce, Lady Doak College, Madurai, India;

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Published

2021-08-16

How to Cite

Christy Praveena, A., & Kumari, S. S. (2021). Changing Access Patterns of Tech Savvy Citizens. Ushus Journal of Business Management, 15(1), 61-84. https://doi.org/10.12725/ujbm.34.4

Issue

Vol. 15 No. 1 (2016): USHUS-Journal of Management

Section

Articles

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Copyright (c) 2016 Ushus - Journal of Business Management

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